Your audience will stick around longer.

Great content is an important asset. It has the ability to create positive experiences for your potential customers and compel them to come back for more. It’s your ticket to capturing your audience’s attention and continually reinforcing a positive brand impression.

You’ll have better traction on social media.

It’s one thing to increase your social media followers across channels, but it’s quite another to create trendy content. If you’re one of those businesses that doesn’t see much traction despite having a huge following, it’s time to use content marketing to your advantage. Quality content can help your business gain traction on social media.

Track the performance of your content campaigns using HubSpot’s analytics software.

Your audience will trust you.

Creating content helps your business build a relationship with your audience. You can answer their questions and interact with customers. When you create value without taking anything in return, your audience is more likely to trust your advice and recommendations.

You’ll generate more and better leads.

Content marketing can also generate leads. When your audience views your content, they’re more likely to purchase from you in the future. Additionally, calls-to-action (CTA) placed directly in your content can generate new leads for your sales team.

Original content can improve conversions.

The content you post influences conversions. It helps your audience connect with you and gives them information needed to make educated purchases.

Your business will become more visible thanks to SEO.

The more consistent, high-quality content you produce, the better it’ll be for your SEO efforts.

Great content can position your company as an authority in your industry.

Creating quality content will also help build your authority online. If your business is established as a credible place to get information, you’re more likely to rank higher in search engines.

Quality content can build brand awareness.

Sure, anything can build brand awareness, but content marketing can do it in a unique way.

You’ll cultivate loyal brand fans.

Taking brand awareness a step further, all the people who raved about your content and associated all those great feelings to your brand are very likely to become brand advocates before ever purchasing your product.

You’ll save money on your marketing strategy.

Since HubSpot first assessed the cost of content marketing ten years ago, the practice has remained the most cost-effective marketing strategy available.